bet365 has agreed a deal that will see the gambling company sponsor greyhound racing events and competitions across the UK 2022 schedule.
The deal is the first of its kind for bet365 as it looks to strengthen its presence in the greyhound industry with the sponsorship of both existing races and newly created competitions and events. Some of these will be held at the newly re-opened Oxford Greyhound Stadium while there will be some additional events added to the racing schedule at Towcester.
bet365’s sponsorship will cover all four major category competitions while coverage of races will feature on SIS and at-home audiences through Racing Post Greyhound TV (RPGTV). Each competition covered in the deal will feature 48 runners and a first prize of £10,000 (€11,880).
Nathan Corden, a spokesperson for both greyhound tracks, said:
“It is fantastic news for everyone involved in greyhound racing that bet365 have decided to expand their sponsorship portfolio into greyhound racing, and we are delighted that they have chosen Towcester and Oxford to partner with.
They have committed to four Category 1 events with the bet365 Empress Stakes in September and bet365 Puppy Oaks in November headlining the action at Towcester. bet365 will also champion the return of big-time racing at the eagerly anticipated reopening of Oxford stadium in the second half of 2022 with new competitions including a new 6-bend bet365 Challenge Cup.”
A spokesperson for bet365 went on to add:
“We are delighted to be able to support competitions across UK greyhound racing and we are confident that our customers around the world will enjoy the top-quality racing and betting opportunities as a result of our long-term commitment.
Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.
