Southampton FC has announced Midnite as its training kit partner for the 2025-26 season.
Midnite, a leading UK online casino, will sponsor a football club for the very first time and the partnership is yet another venture from the firm into the world of sport.
As part of the agreement with the Saints, Midnite’s logo will appear on the training kits for both the men’s and women’s teams – as well as on the back of the men’s first team shirt and shorts.
Not to mention across St Mary’s Stadium and in the dugout.
Welcoming Midnite as our newest partner 🤝
— Southampton FC (@SouthamptonFC) June 17, 2025
Southampton FC Delighted To Have ‘Dynamic Challenger’ Midnite On Board
Greg Baker, Chief Revenue Officer at Southampton FC, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.”
Midnite was founded in 2018 by Nick Wright and Daniel QU, who previously created the daily fantasy sports platform ‘Dribble’ in partnership with Flutter and Sky Bet.
The UK betting site holds a licence in Britain and the notable expansion of marketing efforts is largely down to new Head of Brand Marketing, Andrew Mook – formerly of Flutter.
Midnite added horse racing and casino options to its platform in 2023 and the company’s team has grown from 60 to 110 over the last year.
Its latest round of funding raised £7.7 million, bringing their total capital to around £25.8 million.
Midnite Continue High-Profile Marketing Initiatives Including FIFA Club World Cup Deal
The popular sports betting app recently signed on as the official partner for Channel 5’s coverage of the 2025 FIFA Club World Cup.
Sports fans will start getting used to seeing the logo scattered around the globe with Midnite branding featured across the tournament’s live broadcasts and highlight shows.
It also became the official UK betting and casino partner of the Snooker World Championship which ran from April 19th to May 5th earlier this year.
An estimated 500 million eyes watched the event live on worldwide platforms and Midnite is developing into one of the UK’s fastest-growing betting companies.
Joe Lyons is a betting industry writer for GamblingIndustryNews with years of experience on reputable gambling websites. Joe specialises in long form content in the world of sports betting and gambling. Joe is recognised as an expert in sports fields such as horse racing, soccer, NFL and NBA.
