Kindred Gains Market Access to Arizona and California Through Partnership Deal with the Quechan Tribe

by Olivia Richardson - Thursday, July 22nd, 2021 9:56

Kindred Group has announced that it will further expand its US operations following a partnership deal with the Quechan Tribe of the Fort Yuma Indian Reservation. The agreement will see the online gambling operator gain market access to both California and Arizona — two states that are expected to launch their respective sports betting markets in the very near future.

The new agreement means that the group now has access to 12 states through its flagship brand Unibet although it has only launched in three of those states — New Jersey, Pennsylvania, and Indiana. The deal will run for an initial 10 years with an option to extend and includes online and retail sports betting, and iGaming.

Speaking of the latest expansion, Manuel Stan, SVP US, Kindred Group said:

“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market. California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence”

Meanwhile, President Jordan Joaquin of the Quechan Tribe added:

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members”

Launches in both states are dependent on local legislative approval and the establishment of regulated markets.

Arizona is expected to launch in September of 2021 following the approval of an amended gaming compact by Gov. Doug Ducey in April of this year. California could follow in 2022 as efforts in the state ramp up ahead of the 2022 election.

Olivia Richardson

Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.