A study has revealed that online gamblers in the United States are starting to feel overwhelmed by the frequency of promotional messages from iGaming operators.
The study, carried out by Optimove, showed that 86% of customers unsubscribe from iGaming providers due to “excessive/irrelevant emails/text or push notifications.” Meanwhile 30% of those surveyed found that marketing and promotions were overwhelming while 68% felt they were at acceptable levels.
Despite the relatively high number of people saying that promotions were a factor in unsubscribing from iGaming sites, 54% of those surveyed said that promotions and offers were the aspect that they enjoyed the most at online sportsbooks and casinos.
According to study, 58% of respondents said that they had increased their betting budget from a year ago citing confidence in the economy in general as their reason for doing so.
85% of those surveyed also stated that the gamble at least once a week with 59% stating that they gamble online more often since the pandemic ended.
90% of respondents said that they use online tools to set limits in order to gamble within their means and limit their losses.
76% stated that they preferred sports betting over casino gaming. Despite this preference, 70% of respondents said that they played online casino games.
The study also found that slow payouts and withdrawals were a major pain point for iGaming customers with 58% finding this to be the most frustrating aspect of gambling online.
In its conclusion, Optimove noted:
“iGaming operators should prioritize competitive odds, a user-friendly interface, and generous bonuses to enhance player loyalty. Responsible gambling tools are vital for trust and player retention. Personalized, relevant messages via preferred communication channels are essential to avoid marketing fatigue.”
According to the latest USA gambling statistics, there are 57 million active gamblers in the United States. Those who gamble online spend around $511 billion each year through unlicensed sportsbooks and iGaming websites.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.