Yggdrasil has expanded its footprint across Europe by securing a partnership with leading German operator Novoline.
The Stockholm-based provider of online casino games and development tools has announced several commercial partnerships in Europe already this year, including a tie-up in Italy with leading UK sports betting and casino game giants bet365, Fruity Entertainment in Finland and with other leading brands across Greece, Serbia and Spain.
It also secured a collaboration with BetArabia for Lebanon.
Who Are Novaline?
Novaline.de is a Hamburg-based online casino app and slot games specialist run through Lowen Entertainment of the Novomatic Group, which is headquartered in Stockholm,
It is Novomatic’s government approved and licensed operator in Germany and since 2021 has been hosting content from Greentube, the interactive division of Novomatic.
As part of its own expansion plans it has recently linked up with software provider Swintt to build on its portfolio of 650 slot games and increased brand awareness last year by becoming the shirt sponsor for FC Kaiserslautern who play in the second tier of German football.
This latest partnership will add some of Yggdrasil’s iconic titles to its online casino app, including Champion of the Underworld, Valley of the Gods and the popular Viking Series.
The very first of these was Vikings Go Wild which made its debut in 2015.
It is a five-reel, 25 payline slot with a maximum win of €380,000.
That was followed by Vikings Go Berzerk in 2016 and there are now eight titles in the Viking series, the latest being Vikings go to Vegas which arrived in June of this year.
Valley of the Gods is a video slot game with up to 3125 ways to win and a maximum prize of €580,000.
What They Said
Yggdrasil announced it was growing its German footprint with Novoline in an official press release, with Chief Commercial officer hailing the collaboration.
“We’re delighted to partner with NOVOLINE to bring our top-quality games portfolio to their German player base,” he said.
“It’s a brand that has quickly gained traction in a highly regulated market and we firmly believe that our titles will resonate well with their player base.
“From high-quality graphics to high octane game series, we have games for all player preferences and can’t wait to see what we achieve together.”
NOVOLINE.DE Managing Director Florian Hermann added: “Yggdrasil has more than a decade’s experience in producing engaging titles that have a strong fanbase.
“We’re confident that our customers will love the new titles added to our offering.”
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
