Rabona Becomes Official Partner of Italian Champions Napoli
Rabona has been announced as the new Official Regional Sports Betting Partner of 2024-25 Serie A champions Napoli.
The collaboration will see the international online casino and sportsbook operator launch a suite of community driven experiences and activations, aimed at engaging football fans with its digital-first offering.
For Napoli, the deal is the next step in the club’s ambition boost its global reach while Rabona is looking to anchor its presence within football culture.
What does this mean for Napoli fans?
Rabona and Napoli’s alliance will see the following activations rolled out over the coming months, together with the slogan: ‘Be Napoli. Play With Rabona’:
- Real-time Q&A sessions with Napoli’s players via interactive video streams
- Exclusive promotions and betting opportunities connected to club milestones
- Behind-the-scenes content and team insights distributed through Rabona and Napoli channels
- Localised campaigns tailored to European markets with strong fan engagement
“This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe,” said “Leonardo Giammarioli, Chief Global Business Officer at SSC Napoli.
Online gambling and gaming in Italy
Clubs in Italy’s top division lost hundreds of millions of Euros in potential revenue when a marketing ban came into effect in January 2019, prohibiting clubs from displaying the names of betting companies and sports betting sites on the front of their shirts or advertising boards within their stadiums.
That resulted in some clubs circumventing the ban by linking up with the media and content divisions of companies that didn’t offer gambling services in Italy.
Napoli employed this strategy with StarCasino Sport, Internazionale teamed up with the Betsson Sport Group but officially Betsson Sport, the media branch, and Fiorentina aligned with Wwin Sport.
About SSC Napoli, Italy’s reigning football champions
Last season’s championship win under manager Antonio Conte was the club’s second in the past three campaigns.
Their title-winning squad included former Manchester United and Scotland star Scott McTominay, alongside fellow international Billy Gilmour and the club’s top scorer in 2024-25, Romelu Lukaku, once of Chelsea and Manchester United.
Without doubt Napoli’s most famous player was Diego Maradona, the legendary Argentinian ball wizard, who led the club to its first ever Italian championship in 1986-87.
“We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too!” aid a Rabona official.
“Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain.”
Last season’s triumph was the fourth Serie A title in Napoli’s history.
Earlier this month the club announced a partnership with bet365 Scores.
The real-time results and statistics app has become the Official Infotainment Partner of the club.
Jim Munro is a betting industry and gambling expert who has been a national newspaper journalist for over 30 years, predominantly at The Sunday Times and The Sun, where he wrote a weekly soccer betting column. Jim also worked on the launch of Virgin Bet with Gamesys and was subsequently head of editorial at LiveScore, the sports media and betting group.
