Brazil’s Science and Technology Committee (CCT) approved a bill imposing broad restrictions on betting advertising and sponsorship on Wednesday, and voted to request urgency for consideration by the Senate Plenary. Bill 2.470/2026, authored by Senator Damares Alves and six other senators, amends the 2023 Betting Law and has not been enacted; it now moves to the full chamber for further debate.
The CCT gave the proposal a favourable opinion through a substitute text presented by Senator Alessandro Vieira, following a public hearing on Tuesday where government and betting-sector representatives presented divergent views. The rapporteur described the initiative as a non-partisan response to society’s growing understanding of gambling-related harm.
What the Bill Would Restrict
The approved text would prohibit direct and indirect betting marketing across television, radio, print, outdoor media, streaming, podcasts, social networks, apps, websites and search engines. It also extends to SMS, email, algorithmically targeted ads, telemarketing and behavioural profiling, and would bar promotion via sports uniforms, public transport, esports, affiliates, tipsters and comparison sites.
Bonuses, free bets, cashback, free spins and loyalty programmes designed to drive sign-up, retention or reactivation would be prohibited, as would messaging that frames betting as risk-free or a guaranteed way to recover losses. Strictly institutional communication on an authorised operator’s own official channels would remain permitted, limited to identification, access rules and mandatory warnings – similar to the framework debated around Australia’s proposed wagering advertising ban.
Sponsorship Transition and Enforcement
Sponsorship deals with clubs, federations, leagues, broadcasts, cultural events and individual influencers, athletes and celebrities would be banned outright, mirroring restrictions under consideration in the UK’s unlicensed gambling sponsorship ban. Existing contracts would get a 24-month window to adapt or terminate, and new agreements could only be signed if their term expires within that period.
Operators would bear responsibility for affiliates, agencies and influencers promoting them, while platforms and hosting services would need to remove flagged ads after formal notice, subject to a right of defence. Operators and linked companies would also be barred from acquiring or licensing rights to sporting events held in Brazil – provisions that would sit alongside other pending measures such as the Workers’ Party-backed online casino bills already before Congress.
The bill also introduces risk-classification criteria for betting products, barring games with excessive risk features – such as roulette, slot machines and simulated virtual sports – while flagging others for harm-reduction measures. Existing administrative sanctions under Law 14.790/2023 already allow fines up to BRL2 billion ($392.8 million), though the CCT vote itself imposed no penalty; the bill’s fate now rests with the Senate Plenary.
Source: iGaming Business
When he is not analysing the latest compliance updates or dissecting quarterly operator results, Florian follows Bundesliga football closely and maintains a healthy skepticism toward anyone claiming to have cracked a winning betting system. He brings a grounded, insider-aware perspective to his writing and is always more interested in the structural story behind the headline than the headline itself.