WynnBET, the casino and sports betting app owned by Wynn Resorts, has announced a new multi-year partnership with digital publishing platform Minute Media.
The deal will see Minute Media create a content marketing plan that will introduce WynnBET to the company’s 60 million monthly users in the US. This story-driven content will feature on Minute Media’s six global sports brands — The Players’ Tribune, FanSided, 90min, Mental Floss, DBLTAP and The Big Lead.
As part of the deal, WynnBET will also gain access to Minute Media’s signed athlete influencers and media personalities.
Speaking in a press release to announce the new partnership, Craig Billings, President of Wynn Resorts said:
“Minute Media creates and publishes high quality sports-related content, much of it to avid local audiences, and we are excited about the opportunity to introduce WynnBET to them. We also look forward to leveraging our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties.”
Minute Media currently powers over a billion video streams each month and a dedicated website for every major league professional sports team in the US. According to the press release, Minute Media will help WynnBET create targeted sports data and sports betting content for many of these websites.
In the same press release, Asaf Peled, Founder and CEO of Minute Media said:
“We’re thrilled to be working with WynnBET on this partnership, which will leverage our proprietary technology, robust video distribution, and athlete network to drive increased reach and awareness for their business. Together, we look to engage the rapidly growing sports betting audience and to provide them with a unique content experience that they won’t get anywhere else.”
The Minute Media deal is the latest news in an incredibly busy period for WynnBET. In early February, the company announced a partnership deal with the Memphis Grizzlies before launching its sportsbooks in Virginia in March.